Knusperone is a trade brand for the customer Brüggen. We developed its modern and colourful design for the target group. Effective product range differentiation was possible thanks to the brand’s clear colours and varied product illustrations.

By drawing inspiration from the design used for the porridge, we were also able to create the design for the oat bars. The main emphasis was once again on a modern style and clear differentiation between the varieties. The design is supported by the product illustrations, which show the ingredients of the individual varieties. This ensures that the customer knows, at a glance, what exactly is in the product.

We relaunched the article Fruity Rings under the brand name ‘Happy Harvest’. The design was created specifically for the entry-level price segment. The owl was drawn by our in-house designers and is intended to appeal to a young target group.