Oldies but Goldies: aro
Brand development
Customer: METRO
Year: 1995
From the Metro brand ‘Goldhand’, available in Germany, came the international umbrella brand ‘aro’. The brand offers a range of over 700 articles for the wholesale trade at entry-level prices.
The creation
The brand name aro is shown in yellow lowercase letters and stands out in the middle of a blue rectangle.
The red tick implies “Good, that’s sorted”.
Packaging Design
aro is the low-priced basics range of the wholesale company Metro and sports a simple design. The aro products in bulk packaging are primarily aimed at the catering industry, kiosks, etc.
